Basic Internet Marketing
Marketing without an internet component isn’t going to get you far these days. But for many of us, internet marketing is still a bit of a mystery. All those acronyms! All those moving parts! How are you supposed to get your head around it all?
Description
Course description
This course is exactly what it says: an introduction to the basics. You may already be in a marketing role and looking to understand the online world. Or you may be new to marketing.
The course touches on the key elements of internet marketing, one by one, so you can understand what each one is and what it does. Along the way, we also discuss how the different elements work together so you can start to implement what you’ve learned the very next day.
Topics
Topics
- What is Internet Marketing?
- Creating an Internet Marketing Plan
- Extending Your Influence
- E-mail Marketing
- Search Engine Optimisation (SEO)
- Advertising Online
Who is it for?
What you’ll learn
We developed this half day course just for you. It introduces the essentials and allows you to take the first internet marketing steps in your own business with real confidence.
First, we’ll discuss what internet marketing is (and isn’t). Then we’ll show you how to create an internet marketing plan for your business – one that you can begin implementing immediately.
We’ll walk you through the essentials of internet marketing, including email marketing, search engine optimisation and online advertising and help you decide what elements are worth focussing on.
Prerequisites
Registration Details
Bring your own personal device, e.g. iPad, phone, laptop. Other materials will be provided, including a resource pack with paper, pen, presentation folder and course-book.
Register now for this course
Check out the available dates below and choose the one that best suits you.
Interested but not quite ready to register? Simply register your interest using the Enquire Here button below and we will let you know if there are any course updates. If you have any questions about the course, dates or locations please contact us.
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Outcomes
What you'll be able to do with this training
You’ll be able to create and use an internet marketing plan for your business. You’ll also be clear on what aspects of internet marketing you should investigate further, and which ones are less relevant for you at this point.